Games to run on Tata Motors vehicles
Tata Motors has struck a barter sponsorship deal wherein it will provide 1,800 new cars to organisers of Commonwealth Games to ferry athletes in lieu of its advertisements as a logistics solutions sponsor for the 12-day sporting event.
In a unique arrangement with the Commonwealth Games Committee it would provide these vehicles in exchange for association with the event and will take them back after the sporting event ends.
The cost of these vehicles is expected to in the range of Rs 140-150 crore. However, they will be sold after the sporting event through its used car business ‘Tata Motors Assured’. The value of the nearly fresh vehicles may depreciate by around 20% that could mean Tata Motors is getting the logistics sponsors rights for around Rs 30 crore.
Tata Motors refused to comment on the broader contours of the deal: “We are supplying these vehicles for advertisement benefits and would not like to disclose the commercial implication of the entire deal,” the Tata Motors spokesman said.
Tata Motors will supply 1,600 cars (Indica and Indigo) besides 100 Sumo Grandes and 50 Safaris from its sports utility vehicle stable. It will also supply 20 Wingers besides 30 trucks for the movement of players and organisers. Tata Motors is also providing complete transport solution to the ongoing Queen’s Baton Relay, with its flagship SUV Land Rover Discovery 4, Sumo Grandes and other vehicles being utilised for the country-wide event.
Other auto companies like Maruti Suzuki, Mahindra & Mahindra and Toyota Kirloskar were also in the fray to supply vehicles but failed to get any supply contracts, as per the spokesman for the organising committee.
Meanwhile, luxury car maker Mercedes-Benz is also expected to provide around 50 vehicles—a mix of sedans and SUVs — for the Games that would be utilised for the movement of dignitaries and other important functionaries. The deal is yet to be finalised and company executives said that they are evaluating options for the games.
“The exact quantum of the deal would be determined by the class of vehicles that would be taken by the organisers. A final decision on the deal has not been taken yet,” a senior Mercedes-Benz India executive said.
Satellite Image
Labels
Andhra Pardesh
(28)
Archery
(1)
Ashwini Ponnappa
(1)
Asian Games 2010
(9)
Athletics
(1)
B. Arch.
(1)
Badminton
(1)
Beauty Tips
(3)
Bikes
(1)
Boxing
(1)
Cars
(1)
Climate
(51)
Companies
(1)
Cricket
(3)
Cricket world cup 2011
(18)
Current Affairs
(1)
CWG 2010
(5)
CWG medal tally
(3)
Delhi
(1)
Doctors
(4)
Education
(3)
Flight map
(1)
Football
(7)
Gagan Narang
(1)
Girls
(2)
History
(1)
Hockey
(3)
Holidays
(1)
Hotels
(1)
Images
(1)
Interesting
(2)
Jobs in India
(3)
Jwala Gutta
(1)
Kalmadi
(1)
Kashmir
(1)
Live Temperature
(1)
Lyrics
(2)
Mandeep Kaur
(1)
Manjeet Kaur
(1)
Mobile Phones
(2)
National parks
(2)
News
(344)
Oceans
(1)
Olympics 2012
(3)
Phone Numbers
(1)
Politics
(1)
Property
(1)
Sachin Tendulkar
(1)
Saina Nehwal
(4)
Schedule
(1)
Schools
(1)
Shooting
(1)
Shopping
(1)
Sports Events
(19)
Sports events in 2012
(1)
Swimming
(1)
Table Tennis
(1)
Tennis
(1)
Upcoming Bikes In India
(1)
Vijender Singh
(2)
Wildlife Sanctuary
(1)
Popular Posts
-
The baton is for everyone; Common men become proud batonbearers in the land of five rivers, Punjab The Queen’s Baton 2010 Delhi has travell...
-
Parents want school closed for games; no decision yet With parents and their wards demanding holidays during the Commonwealth Games , priv...
-
Todays minimum and maximum temperature of Raigarh : Forecast for Raigarh
-
After the ICC board approved the creation of Test and limited overs championship leagues, the governing body's chief executives committe...
-
Todays minimum and maximum temperature of Amravati: Forecast for Amravati The climate of India defies easy generalization, comprising a wide...
-
List of Changes in format of Cricket matches in World Cup 2011: In 2007, the four host nations agreed upon a revised format for the 2011 cri...
-
Games or no Games, why Delhi won't change Like the ambitious overreacher who falls flat, Delhi talks big. The more things change, the m...
-
Todays minimum and maximum temperature of Pune : Forecast for Pune The climate of India defies easy generalization, comprising a wide range ...
-
List of the names of the teams participating in Nehru cup for Hockey. 24 teams from various parts of the country will participate in the pre...